Search results for "Intention-behavior gap"
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Using text messages to bridge the intention-behavior gap? A pilot study on the use of text message reminders to increase objectively assessed physica…
2012
Sedentarism is a serious health concern in industrialized countries throughout the world. We examined whether a text message-based intervention, targeted at increasing daily levels of physical activity, would be more effective than a standard psychoeducational intervention and a control condition. Sixty-three individuals (43 women) with a mean age of 23.7 years participated in the study. They were randomly assigned to a psychoeducational standard intervention; an augmented intervention with additional short text messages sent to the mobile phones to remind participants of their action plans, and a control condition. Objectively assessed physical activity and self-efficacy were assessed pre-…
Stairway to organic heaven: The impact of social and temporal distance in print ads
2022
Abstract Multiple studies employ consumers’ intentions rather than actual purchases when assessing organic food consumption. These studies typically suggest a green bias in organic market share. Employing reactance and construal level theory, this research investigates the impact of one’s social distance to the character depicted in ads (animal vs. human) and the temporal distance (present vs. future) toward organic animal husbandry on consumers’ purchase responses directly; indirectly, as related to the portrayed character; and generally to organic foods. Three 2 (temporal distance: low, high) × 2 (social distance: low, high) between-subjects experiments demonstrate that low social distanc…